Opening for #PPC Paid Search - #Mumbai #Jobs

Designation: PPC Candidate (Paid Search)

Experience: 3-5 Yrs

Scope of role
To devise and implement PPC strategies across a number of assigned client accounts and manage the campaigns in accordance with these strategies. You will need to be Google AdWords Certified and be responsible for the day to day running and management of these accounts, carrying out technical changes, analyzing and drawing insight from third party analytics data, implementing innovative management techniques to maximize campaign performance. Specifically responsible for assisting in significant results and delivering best practice management techniques across each assigned client campaign.

Campaign strategy
* Ensure that all client accounts managed by you have a robust strategy in place, together with specific performance targets and objectives tailored to meet or exceed the expectations of the client
* To develop a strong understanding of the products, competition, industry, marketing goals and objectives of each of your clients
* To devise, implement and run innovative campaigns across your client accounts in line with the clients goals and objectives
* To devise effective ad messages and offers relevant to the clients industries, products and services
* To manage budgets in line with strategy and ensure that monthly spend is on target
* To deliver regular paid search management services for assigned clients

KPIs and reports
* Measure the effectiveness of the campaigns across your assigned client accounts. To achieve increases across these campaigns in traffic and conversions and to ensure delivery against all other key performance indicators defined in the goals
* To use a variety of proprietorial and third party tools to compile and draw insight from both company-specific, sector-specific and generic industry data, in order to better understand user trends and behavior and add context to the performance of each account
* To produce monthly reports for clients containing a robust description of monthly activity, suitable advice and recommendations and a clear summary of performance against the key performance indicators and metrics agreed with the client
* To ensure all reports are of a top quality written standard

Analytical and technical
* To devise and follow paid media strategies for clients
* To optimize client accounts for maximum performance using a variety of PPC practices
* To assist sales with proposals

Key skills and experience
* Highly numerate with great business acumen
* Experienced in managing client budgets
* Literate with the ability to produce top quality written reports
* Extensive experience of PPC management, preferably in an agency environment
* Extensive knowledge of paid search methodologies and techniques for managing search campaigns on Bing/Yahoo and Google
* An understanding of HTML, CSS and web standards and their potential impact on PPC performance
* Analytical, with the ability to interpret information, news, data and research quickly - and distil the most important/relevant information for intelligent strategic development
* Knowledge of Google Analytics and other major third party analytics platforms
* Good working knowledge of major social media channels including Facebook and Twitter, with experience of running paid advertising campaigns on these platforms preferable
* Demonstrable skill at setup and implementation of new PPC accounts a necessity

Key behaviors
* Self-starter with a positive outlook
* Analytical and inquisitive, with excellent attention to detail
* Passionate about biddable media, with a general thirst for digital knowledge and a significant interest in new platforms and channels
* Passion for excellence
* Proactive and highly organized, with strong time management and planning skills
* Able to meet tight deadlines and remain calm under pressure
* Good at absorbing large amounts of information, with a general hunger for learning
* Credible, confident and articulate, with good communication and presentation skills
* Innovative and creative, with a concise, precise and effective approach to problem solving

Location: Grant Road

If interested then please share your updated CV on the below mail id.

mdas@melstar.com

Contact :

Mithu Das
Melstar Information Technologies Limited
Melstar House, G-4, MIDC
Cross Road "A" Andheri East,
Mumbai-400093
Phone: 022- 405 66419