- Manage Social Media marketing campaigns and day-to-day activities including:
- o Curate relevant content to reach the companys ideal customers.
- o Create, curate, and manage all published content (images, video and written).
- o Monitor, listen and respond to users in a Social way while cultivating leads and sales.
- o Conduct online advocacy and open stream for cross-promotions.
- o Develop and expand community and/or blogger outreach efforts.
- o
Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails,
ads, landing pages, You tube, Pinrest, Slide Share, Info graphics,
Twitter profile, and blog).
- o Design, create and manage promotions and Social ad campaigns.
- o Compile report for management showing results (ROI).
- Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate.
- Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics.
- Develop
a strategy and implement a proactive process for capturing customer
online reviews. Monitor online ratings and respond accordingly.
- Monitor trends in Social Media tools, applications, channels, design and strategy.
- Identify
threats and opportunities in user generated content surrounding the
business. Report notable threats to appropriate management.
- Analyze
campaigns and translate anecdotal or qualitative data into
recommendations and plans for revising the Social Media campaigns.
- Monitor
effective benchmarks (best practices) for measuring the impact of
Social Media campaigns. Analyze, review, and report on effectiveness of
campaigns in an effort to maximize results.
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