Urgent opening for #Web analytics Analyst #Mumbai #Jobs

Senior Analyst (Web Analytic) with a Fortune 500 company located in Mumbai.

Job Description

The Web Analytics Analyst will be responsible for creating reports and insights for consumer facing web sites and applications, utilizing industry standard Web Analytic Tools like Google Analytics, Unica NetInsight and WebTrends.

Base Skills
" Expert understanding of with Digital / Web Analytics Tools like Google Analytics or IBM Unica Net Insight.
" Ability to build custom reports within web analytics tools per requirements
" Proficient at transforming raw data and information into actionable insights and recommendations designed to improve website performance against business objectives
" Knowledge of using business intelligence data visualization tools such as Tableau or SpotFire would be an significant advantage.
" Ability to use HTTP monitoring tools such as Fiddler or HTTP Debugger
" Understanding of web analytics tracking tags and syntax (basic as well as specialty and event tags) and the ability to provide developers with tagging implementation direction to capture activity to measure business objectives
" Experience with A/B and multivariate testing tools, techniques and best practices
" Knowledge of SEO strategies and best practices
" Demonstrated commitment to keeping informed of the latest best practices, technologies and web analytics industry trends

Role and Responsibilities:
Join a talented team of IT Digital Marketing Web Analytics Analysts who are working with the business in providing insights and reports on usage of companies Consumer Web Sites.

Develop custom and ad-hoc web analytics reports and analysis to provide the interactive marketing organization with data and insights
" Analyze web analytics data trends and customer behavior data to identify opportunities for website enhancements and new internet marketing initiatives
" Create high-quality presentations based on sound analysis that convey actionable insights to business owners in a clear, persuasive and aesthetic manner
" Act as administrator of the web analytics tool managing security, configuring reporting, etc...
" Perform page and content optimization tests using A/B and multivariate testing techniques and tools
" Monitor the quality and integrity of web analytics data, reports, online dashboards and analytic tools
" Create measurement plans for websites, campaigns and new website features designed to measure performance against business objectives. Specify tagging syntax and placement using best practices and strategies
" Conduct data audits to identify tracking gaps/inconsistencies
" Provide feedback and suggestions on technology and process improvements
" High level of proficiency in MS Excel, Word and PowerPoint

Kindly let me know your interest for the same and revert with your updated profile along with the details below

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Also pls pass on my mail to all your friends and colleagues who would be looking out for a change.

Contact:
Shital Shah
Global Options
Direct # -64565705