#Digital Marketing Manager / Senior #SEO Executive #Delhi #Mumbai

Digital Marketing Manager Job Description

The Digital Marketing Manager oversees the digital marketing strategy for the company.

Duties include:

• Devising strategies to drive online traffic to the company website.
• Tracking conversion rates and making improvements to the website.
• Developing and managing digital marketing campaigns
• Utilising a range of techniques including paid search, SEO and PPC.
• Overseeing the social media strategy for the company.
• Managing online brand and product campaigns to raise brand awareness.
• Managing the redesign of the company website.
• Improving the usability, design, content and conversion of the company website
• Responsibility for planning and budgetary control of all digital marketing
• Evaluating customer research, market conditions and competitor data.
• Review new technologies and keep the company at the forefront of developments in digital marketing.
• Management of online marketing campaigns from start to finish (e.g. negotiate with vendors, coordinate proposals, creative assets, and technical implementations) 
• Identifying new marketing tactics/partnerships and new sources of lead traffic 
• Conducting granular-level performance analysis of advertising expenses 
• Managing media buys through ad networks and portals 
• Managing relationships with affiliates and advertising partners
• Testing advertising creative and landing page designs 
• Managing development and execution of mobile marketing initiatives 
• Researching and benchmarking competitor efforts

Requirements of the role

• Masters degree in Marketing.
• Experience managing PPC, SEO and Affiliate programmes.
• Strong understanding of current online marketing concepts, strategy and best practice.
• Experience in ecommerce, SEO, PPC, Email marketing, and social media.
• Previous experience in a similar digital marketing role.

Senior SEO Executive

The role will allow you to act as a Senior expert in SEO to our clients and internal team working closely with our SEO team and together create on-going solutions and assisting to develop and implement effective SEO campaigns to meet the company objectives and goals. You will assist others and share your knowledge when necessary and have excellent communication skills for both clients and colleagues. Also, you will be expected to manage certain projects such as content creation and marketing, liaising with the in house content writers.

Key requirements:

• 2-4 years of experience in keyword ranking, link generation, social
• bookmarks, website ranking & traffic generation
• Experience in one way link building through article & directory submission, blog comments, press release, forum postings & blog posts. 
• Optimizing web pages for search engines.
• Making databases of websites and researching online for building a robust link database.
• Working knowledge of Social Media Optimization (SMO) including social 
• bookmarking, traffic generation through Twitter/facebook etc. 
• The person will be responsible for working on multiple projects.
• Should have good communication skills and English grammar (will be 
• responsible for creating Title/Description tags, forum postings etc.)
• Proven SEO experience from a digital agency background including strategy, techniques and campaign development.
• Passionate about all topics Digital and SEO
• Excellent communication skills
• Understand how search engines rank websites including Google, Bing etc
• Knowledge of HTML, CSS and web standards
• Some programming knowledge e.g. Wordpress, PHP/ASP.Net, togetherm with experience/knowledge of setting up server-side redirect rules using mod rewrite and/or ISAPI rewrite
• Experienced working with a team
• Proficient with Google Analytics
• Project Management Skills
• Great organisational skills and time management

Contact:

http://www.globalstudent.co.uk/

vaneet sodhi

Branch Operations Manager

Global Student