Campaign Management Analyst - Mumbai

Job Summary
The Campaign Analyst role is charged with managing the performance of individual client campaigns.

The candidate must be flexible and able to multitask across a variety of job duties, including:

*Retention of client advertising accounts through active campaign management and execution of consistent customer focus
*Management and analysis of digital advertising campaigns to satisfy client expectations for various performance metrics such as high click-through rate, cost per click and cost per lead
*Building rapport and developing relationships with Campaign Support teams globally
*Troubleshooting performance issues using digital advertising best practices while creating new, innovative solutions to technical issues
*Incorporating constantly evolving technologies, processes, and publisher requirements into campaign evaluation and management

Key Skills
*Demonstrates proficiency and mastery of key Search Engine Marketing(SEM) technologies and systems to manage campaigns (RL Admin, ReachCentral, CampaignCentral, SalesForce)
*Exhibits advanced capabilities for effectively managing search and display campaigns -possesses skills to establish, assess, modify/adjust, and routinely improve campaigns over their lifecycle
*Demonstrates expertise with third-party and publisher system administration and modification
*Demonstrates proficiency in verbal and written communication skills
Key Competencies
*Analytical Thinking & Problem Solving ability
oCritical thinking ability to understand root cause of issues
oAble to methodically approach problem resolution
oAble to manage time and prioritize multiple tasks in a fast-paced environment
oCapable of interpreting data and make recommendations to improve campaign performance
*Learning on the Fly (Learns new concepts quickly)
oLearns quickly when facing new problems
oOpen to change seeks learning opportunities
oQuickly identifies the symptoms and underlying cause of problems
*Effective Communication
oAble to effectively communicate and ideas and thoughts

Qualifications
*Bachelor's degree in Marketing, Commerce, Economics, Business or Accounting
*At least 2 years of experience in Search Engine Marketing/Advertising

Primary Location
Mumbai - India

Organization
Global Services - Operations

Schedule
Full-Time