A Campaign Management Analyst specialist directly oversees the performance of SMB client's advertising campaigns, possesses competencies in emerging advertising products, and identifies effective methods to improve our clients' CTR and return on investment (advertising expenses). This role demonstrates proficiency with online search and display advertising techniques and ReachLocal proprietary technologies.
Job Summary
The Campaign Analyst role is charged with managing the performance of individual client campaigns.
The candidate must be flexible and able to multitask across a variety of job duties, including:
*Retention of client advertising accounts through active campaign management and execution of consistent customer focus
*Management and analysis of digital advertising campaigns to satisfy client expectations for various performance metrics such as high click-through rate, cost per click and cost per lead
*Building rapport and developing relationships with Campaign Support teams globally
*Troubleshooting performance issues using digital advertising best practices while creating new, innovative solutions to technical issues
*Incorporating constantly evolving technologies, processes, and publisher requirements into campaign evaluation and management
Key Skills
*Demonstrates proficiency and mastery of key Search Engine Marketing(SEM) technologies and systems to manage campaigns (RL Admin, ReachCentral, CampaignCentral, SalesForce)
*Exhibits advanced capabilities for effectively managing search and display campaigns -possesses skills to establish, assess, modify/adjust, and routinely improve campaigns over their lifecycle
*Demonstrates expertise with third-party and publisher system administration and modification
*Demonstrates proficiency in verbal and written communication skills
Key Competencies
*Analytical Thinking & Problem Solving ability
oCritical thinking ability to understand root cause of issues
oAble to methodically approach problem resolution
oAble to manage time and prioritize multiple tasks in a fast-paced environment
oCapable of interpreting data and make recommendations to improve campaign performance
*Learning on the Fly (Learns new concepts quickly)
oLearns quickly when facing new problems
oOpen to change seeks learning opportunities
oQuickly identifies the symptoms and underlying cause of problems
*Effective Communication
oAble to effectively communicate and ideas and thoughts
Qualifications
*Bachelor's degree in Marketing, Commerce, Economics, Business or Accounting
*At least 2 years of experience in Search Engine Marketing/Advertising
Primary Location
Mumbai - India
Organization
Global Services - Operations
Schedule
Full-Time
Contact
Aishwariya
Reach Local Services Pvt. Ltd
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