Tuesday 6 October 2015

mGage - Executive - Search Engine Marketing ( #SEM ) - #Mumbai

Designation : Search Engine Marketing (SEM) - Mumbai

Job Type - Permanent / Full Time

mGage

mGage is a global mobile engagement provider with more than 15 years of mobile CRM (mCRM) experience. Our SaaS, cloud-based technology enables brands to intelligently personalize mobile communications for the omni-channel consumer, across marketing and customer care interactions. Through a single campaign management tool and a robust set of open APIs, our best-in-class platform powers billions of mobile messages monthly across channels including SMS, voice, push, social, and social messaging apps (OTT). We serve 800+ enterprises and are a trusted connection for over 550 carriers across the globe.

SEM expert

We are looking for a young SEM expert who is capable of executing the positioning and ranking success at scale while increasing daily traffic to the website and compliment heavily to the inbound marketing initiatives. Hands on expertise and exposure on managing and reporting day-to-day performance of the sites, run campaigns and assist the marketing function head in the over-all search marketing and lead generation initiatives.

Role Summary:

Having a very critical role in the marketing team, this position needs to have deep understanding of organic and inorganic search marketing practice, technology knowhow- related to search engine, contextual content positioning, smart integration of LPO- Landing page optimization, continuous efforts in maintaining the rankings in SERP- Search engine ranking, smart planning of Ad-words, content submission and social listing etc. Understanding of B2B domain will be an added advantage.


Responsibilities: the key responsibilities for this position include:

Managing the organic search ranking activities in coordination with the content agency

Work with marketing team to drive SEO- Search engine optimization in content creation and content programming for the website

Identifying and implementing strategies for increasing site traffic through organic search listing in consultation with the Marketing Head

Run controlled SEO experiments and prove the value of our ideas and help scale them up

Responsible for the creation of information architecture of the website and SEO future proofing

Researching and resolving HTML code and content, link architecture and navigation issues

Carry out performance investigation at regular intervals

Experience with Enterprise SEO

Excellent verbal and written communication skills

Report on the overall SEO health of the web and online properties and rolling up SEO reports for better ROI

Good understanding of social media platforms and their network effects to have a better SMO practice

Research expertise on right set of keywords using tools

Trouble shooting on the website related issues

Stay top of current search engine news, trends, best SEO practices

Knowledge of decoding search engine algorithm through small, controlled and measurable experiments

Coordinate between external agencies like content, website designing & others

Managing SEM budgets & the daily/weekly/monthly activities

Achieve the targeted ROI for all ad spends on a daily/weekly/monthly basis

Be open and willing to take up multi-tasking role in digital marketing

Skills and Experience:

Deep understanding of search marketing technology and practice

Expertise in content placement and Landing Page Optimization

Google Adwords - technical understanding and can pick new tools quickly

Analyze, improve and communicate on the day to day business performance

Creating the SEO road map with the marketing head to drive online growth in traffic, visibility and growth

Good data analysis skills and ability to identify actionable insights from the online data sets

Proven expertise in assuming SEO ownership, moving quickly to implement ideas and delivering results in a fast paced online environment

Strong knowledge of search algorithms and SERP strategies

SEO software and tools

Web analytics

HTML (Tags, basic level coding, Dreamweaver)

Understanding of UIUX from a user point of view, use simple coding with standards, flexible and scalable

Online promotion-various other mediums such as web directories etc., should be well familiar in link building activities

On page and off page optimization

Qualification:

Graduate/Post graduate with at least 2-5 years of experience in SEM/PPC, native advertising

Understanding of social media paid advertising, SMO

A highly result oriented, articulate, decisive, self-starter who energizes people around him

Solid understanding of paid search platforms interface, algorithm, campaign management, optimization and executions

A multitask oriented person with ability to manage multiple projects and meeting tight deadlines under pressure

Excellent MS Office skills (Word/Excel/PowerPoint)

Knowledge of Gant Chart and MS-Project will be added advantage but not mandatory

Strong data analysis skills, able to decipher online data and numbers to draw inferences, trends and insights.

Job Location : Mumbai , India

Salary : Negotiable

Very Urgent Requirement

If your profile matches to the above requirement and if you are interested in the above opening kindly email your updated resume at the earliest as word document, without changing the subject line.

Kindly let me know the following details to Process your Profile.

Qualifications : Regular or distance mode
( Graduation or Post Graduation)
Academics Year & Percentage(10th Standard Onwards)
Detailed project description , Role and responsibilities.
Current Role -
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Expected Salary -
Notice period (i.e. time required to join) -
Total Work Experience (Years) -
Relevant Yrs of Experience -
Willing to Join within 45 Days -Y/N
Current Company -
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Reason for move :
Ready to Relocate (Yes/No) -
Have you send your application to the above company in last 6 months? Y/N

For any further clarification feel free to contact.

Contact,

Santhosh
09620217406

Bright Jobs India
Second Floor
M.G. Road
santosh@brightjobsindia.com
www.brightjobsindia.com
in.linkedin.com/pub/santhoshmahadikar/19/252/836

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